# CRM

Source: https://amolfi.com/docs#platform--crm

A standalone CRM sees a pipeline: the deal, the stage, the next follow-up — and almost nothing about what happens after someone says yes. Amolfi’s CRM is rebuilt around the whole customer, not just the sale.

### One record, not one more silo

Clients, contacts, deals, notes, files, and activity history live as a single customer record. The same record the pipeline runs on is the record the project and the invoice run on, because in Amolfi they’re the same connected records.

- Clients, contacts, deals, notes, files, and history in one record.
- The CRM sees the invoice and the project because they’re the same records.
- Update the customer once — the pipeline, the project, and the invoice all see it.

The pipeline is where a customer starts. It isn’t the only thing your CRM remembers about them.